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Artists are often marketed by agents who are peddling a product they hope will sell.

In politics, performer's are better known as "bullshit artists" who are rebranded by handlers to attract a specific following. For example, Kamala Harris is primarily merchandised as being black, however, she looks exactly like her biologist Indian mother, Shyamala Gopalan. In addition, no one ever mentions Douglas Emhoff her Jewish Husband who ironically is an entertainment lawyer who was previously married and has two adult children from that relationship.

Public images of most entertainers, politicians, artists, etc., are carefully curated and managed.

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